Why Money Mailer™ works

Color sells products and ideas up to 85% more than effectively:

• 4-color ads increases the advertising response rates up to 60%, view our ad samples
• With 25 to 35 year old readers, color is an expectation in advertising
• Psychologists state that color impression can account for 60% of the acceptance or rejection of that product or service
• Consumers prefer photographic quality graphics over ads with line art
• Advertisers are perceived more credible with ads that have color photos
• Consumer responses are 30% to 60% higher when 4-color is used; using 4-color increases the chances that advertising will be read
• Consumers remember color
• After 24 hours, consumers recall of full color ads is 53% higher than 2-color ads, and 63% higher than black & white ads
• Color sells products and ideas up to 85% more effectively
• Color accelerates learning, retention and recall up to 78%

Sources: Color Psychology Index 2001; The Direct Marketing Assoc. 1996-2001; Newspaper National Network 1999; Signaling Quality and Credibility in Directional Advertising; The influence of Color and Graphics on Choice 1999; American Marketing Association 1996; Newspaper Agency Corporation 1995

Sizing up the Competition

Money Mailer™ is the only national company with an oversized ad, 6 x 9 envelopes, with a patriotic look and feel.  Inside our envelopes your ad is a 1/2 page ad format versus 1/3 page industry standard that other direct marketing companies use.  This gives our consumers 67% more image area to convey their message.

Source: Coupons.com, Coupons Appeal article July 2009

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