May 2012 Issue 5
Small Business Advertising Mistakes
A new article published by Advertisementjournal.com discusses three common mistakes small business often make when selecting a method of advertising:
- Unrealistic Budgets: Determine a budget that doesn’t break the bank, but gives you options to test your ad in multiple formats over a longer period, rather than just a one-time attempt
- Target Audience: Specifically targeting consumers who are most likely to use your business will increase the success of your ads
- Tracking Progress: Determine which ads are successful by tracking redemptions and simply asking your customers how they heard about your business
What does this mean for your business?
Creating an ideal campaign for your business may seem like daunting process, but keeping these factors in mind can help you structure an effective campaign.
Source: ”Small Business Advertising Mistakes.” March 30, 2012. www.advertisementjournal.com
Mother’s Day Trivia
- Mother’s Day was first observed on May 10, 1908
- The majority of Mother’s Day flowers are likely to have grown in California or Columbia
- White Carnations symbolize Mother’s Day
Promotion Ideas
- Mother’s Day, May 13th
- Memorial Day, May 28th
- Father’s Day, June 17th
- Independence Day, July 4th
Referrals Pay!
What would you do with a crisp new $100.00 dollar bill? Pass along a referral that becomes a new Money Mailer client and we will give you $100.00. Plus, give us a referral that becomes a new franchisee and we’ll give you $500.00. It’s as simple as that!
Money Mailer Helps You Create An Effective Advertising Campaign
Our shared mail envelope and multimedia package equip your business with an affordable marketing campaign that can reach consumers in their homes, on line and on their mobile devices.
Our hyper-local targeting ensures that your offers reach the ideal consumers living in the neighborhoods surrounding your business.
We work with you to track the success of your campaigns and offer supplemental services which effectively and affordably increase the visibility of your business.
Your success is our success! Let us work with you to create an affordable strategy across multiple platforms and reach the consumers who are most likely to use your business.
Call your Money Mailer Marketing Consultant today to talk about how an integrated print and digital marketing campaign can help your business grow!
Customer Spotlight
Welcome New Customers
- Allen's Home Repair
- Jaime Fleming Photography
- Keller Jewelry
- Remick Exteriors
- Whitehouse Storage
Welcome Back
- Big Apple Bagels - Avon
- Carpet Master
- Hedges Optometry
- Holiday World
- Mico's Seal Coating
- Penn Station
Referrals Pay!
What would you do with a crisp new $50.00 dollar bill? Give us a referral that becomes a new Money Mailer client and we will give you $50.00. Visit our Referral Bonus website page for additional details.
We Appreciate Your Business
Art Deadlines: May 4, June 1
In-Home Dates: May 28th, June 25th
Mike Schaefer at 317.409.6367 or email Mike @
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John Housefield at 317-590-4444 or email John @
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Daphne Larson at 317-319-8125 or email Daphne @
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Our Corporate e‐news is created on a Monthly basis and added to our website to help keep our clients informed.
Each franchise is independently owned and operated
Mike Schaefer & John Housefield, Owners
Money Mailer Westside Direct, LLC
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